About Us

Live It Up! Singapore is a retail shopping outlet operated by Yeo Teck Seng (S) Pte Ltd. (also known as “YTS”). YTS was founded in 1965 by the late Mr. Jeffrey Yeo Hang Lim, YTS has become one of Singapore’s premium household and kitchenware brand distributors. Today, YTS is managed by Mr. Steven Yeo. The philosophy of the company is to source for brands that possess a solid concept, good design and are reasonably priced. Currently, the company is the sole distributor of more than 15 international brands from mainly Europe and the USA. The company also has shop-in-shop for many premium brands in major department stores in Singapore, like Zwilling, Zwiesel Glas, Staub, Miyabi, Brabantia, OXO, Umbra, Chilewich, and etc.

Live It Up! has a flagship store in One Utama Shopping Mall (Malaysia), it also has a retail presence in Parkway Parade Shopping Mall since few years ago. The goal of starting an online store is to create product and service awareness on online spaces, allowing potential customers to research different offerings easily and shop in the comfort of their homes.

O2O commerce is the future commerce trend, Online-to-offline/Offline-to-online, these two different channels can complement each other. For instance, customers can visit our physical store to pick up items they purchased online, allow items purchased online to be returned at a physical store and retrieve purchase records for product warranty claims.

We are constantly seeking out new opportunities and hopes to consolidate our position as one of Singapore’s premium household and kitchenware brand distributors as well as retailer.

For business/partnership inquiries, please write to sales@yeoteckseng.com.sg